[7 min 4 sec] When he took his behavioral economics research out of the lab and into the world of Internet domainers and pornographers, UC Berkeley professor John Morgan found that business professionals in industries typically considered “shady” are better collaborators and more “trusting, trustworthy, and altruistic” than college students whom he tested in a lab setting. “People are kinder, gentler, less selfish, and more giving than what the standard economic model predicts, and this has led researchers to think about how we should incorporate these preferences in our models,” says Morgan.
