David Aaker on developing innovative offerings that make competitors irrelevant

 

[50 min 15 sec] – Marketing guru and Haas Professor Emeritus David Aaker talks about his new book, Brand Relevance, as part of the David Aaker Distinguished Speaker Series. In this event, sponsored by the Dean’s Speaker Series, MBA Marketing Club, and Undergraduate Marketing Club, Aaker describes a competitive strategy of developing innovative offerings that make competitors irrelevant.

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